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Jack Harlow’s Venture into NFTs
From the stage to the blockchain
Reading time: 3 min
What’s poppin’?
Brand new whip, just hopped in.
Jack Harlow is one of the hottest artists in the game right now.
His major breakthrough came in 2020 when he dropped “What’s Poppin” (if you haven’t heard it, I’ll link the song at the end for you).
The song went viral on social media and rose to #2 on the US Billboard Hot 100 Chart. And he’s continued to drop banger after banger since.
He’s had a #1 Billboard hit, 3 years in a row—the only other artists to do that are Drake and Taylor Swift. (Shout out to The Milk Road for that neat fact.)
Jack's not only making waves in the music industry, he's also venturing into the NFT space too.
Recently, Jack partnered with MITH to offer VIP NFT tickets for his “No Place Like Home” tour in Kentucky.
Aside from skipping the line, the digital tickets also came with perks like:
Lifetime membership to his Private Garden community
Members only pre-party
Access to private content and promos
When you create a MITH account, you get a digital wallet where you can store your tickets and digital collectible stamps. In the future, what you own in that wallet can be used to unlock exclusive rewards, merch, events, chat rooms, and more.
To get into an event, simply pull up your QR code.
MITH authenticated tickets using Tokenproof (an NFT ticketing platform). Watch the clip below and you wouldn’t even know that blockchain tech was behind any of this.
Check in for Private Garden members for the last stop on the No Place Like Home Tour - smooooth thanks to our friends at @tokenproof
— MITH (@OnlywithMITH)
10:46 PM • Dec 3, 2023
Now, what are NFT tickets? And why should you care?
NFT tickets are digital tickets stored on the blockchain. Each ticket is unique, tamper-proof, and verifiable.
By leveraging blockchain technology, NFT tickets provide several benefits for artists and event organizers like:
Reduced Fraud: Tickets are unique and verifiable which minimizes counterfeit tickets.
Secondary Market Control: Artists and event organizers can choose whether they allow tickets to be transferred or resold, set the upper and lower resale limits, or even claim royalties on resales.
Data Insights: The blockchain provides transparent data on who attended, ticket resale history, and other collectibles that your fans own.
Increased Fan Engagement: NFT tickets can be programmed to offer perks like rewards and exclusive fan experiences.
And Jack isn’t the only one experimenting with NFT tickets.
Sports Illustrated launched Box Office: a blockchain-based event management and ticket sales system.
Avenged Sevenfold launched an NFT collection and partnered with Ticketmaster for an NFT-gated ticket sales experience. This gave their NFT holders early access to buy tickets for their shows.
They also launched an NFT-based rewards program that rewards fans for attending shows, buying merch, and listening to their music.
Using NFTs, you can curate experiences, engage with your community, and reward your fans in a whole new way. And I expect more people to start dabbling in the space in the coming years.
It’s amazing to see how much this space has grown. It’s easy to fixate on today’s price and forget to look at the big picture.
We’re starting to see more people open up to crypto and NFTs.
The tech and user experience has improved to where people don’t even know they’re interacting with blockchain.
Aside from artists and events, other big players across various industries are getting into the space.
Gaming giants like Zynga and Square Enix.
Financial behemoths like BlackRock and Fidelity.
Even “everyday companies” like Disney, Nike, Walmart, and Starbucks too.
Zoom out. This is the beginning of a multi-decade trend and we’re only scratching the surface.
Peace,
Fifty Sat
P.S.
Next Friday will be my last newsletter of 2023. That’s wild to think about!
It’s been an amazing journey since starting this newsletter in January and thank you for rocking with me so far.
I have a quick favor to ask in next week’s newsletter, so stay tuned for that.
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